text Yogyakarta Andi 2000 Ed.1,cet.1 ind ix, 159 hlm ilus 23 cm Fandy Tjiptono Bibliografi : hlm. 158-159 Manajemen pemasaran 658.8 979-533-640-1 YOPDYOG 20090227024727.0 YOGYA-02090000032903 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)