text Yogyakarta Andi 2011 ind 285 hlm ilus 23cm Fandy Tjiptono Manajemen Merek 658.827 978-979-29-2669-9 YOPDYOG 20120110202950.0 YOGYA-01120000000515 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)