text Yogyakarta Andi 2001 Cet. 1 ind xv, 231 hlm ilus 22 cm Gregorius Chandra ; penyunting, Fandy Tjiptono Bibliografi : hlm. 229-231 Manajemen pemasara 658.8 979-533-683-5 20090227040116.0 YOGYA-02090000062976 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)