text Yogyakarta Andi 2008 Ed. 1 ind xx, 159 hlm ilus 23 cm Fandy Tjiptono, Grgorius Chandra, Dadi Adriana ; editor, Dwi Prabantini Bibliografi : hlm. 715-740 Manajemen pemasaran 658.8 978-979-29-0273-0 20161203085037.0 YOGYA-02090000068646 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)