text Yogyakarta Andi 2005 ind viii, 140 hlm ilus 28 cm Fandy Tjiptono Bibliografi : hlm. 129-140 Manajemen merek 658.827 979-731-841-9 20090227034305.0 YOGYA-02090000057775 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)