prinsip, penerapan, dan penelitian text Yogyakarta Andi 2014 xxiv, 560 hlm : ilus.; 23 cm Fandi Tjiptono Bibliografi: hlm 541-559 Pemasaran jasa 338.47 338.47 Fan P 978-979-29-4417-4 YOPDYOG 20151008130820.0 INLIS000000000014849 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)