basic marketing text Homewood Irwin 1984 8 th ed ind viii, 368 hlm ilus 28 cm E. Jerome McCarthy, William D. Perreault Pemasaran Perdagangan 0-256-03020-0 20090227024629.0 YOGYA-02090000031902 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)