Douglas W Foster ; penerjemah, Siswanto Soetojo text Jakarta Erlangga 1974 ind 173 hlm ilus 22 cm Judul asli : Principles of marketing Bibliografi : hlm. 169 Ekonomi marketing Dasar-dasar marketing marketing dasar-dasar 20090227022407.0 YOGYA-02090000014183 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)