Positioning diferensiasi dan brand kumpulan artikel text Jakarta Gramedia Pustaka Utama 2005 Cet.1 ind iii, 125 hlm 19 cm Hermawan Kartajayaa Merek dagang 658.827 20090227025239.0 YOGYA-02090000037384 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)