text Jakarta Erlangga 1992 ed. 5 cet. 6 xv, 413 hlm. ilus. 25cm. Kotler, Philip 20140822165622 YOGYA000000000006507 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)