Segmentasi, targeting, dan positioning text Jakarta Gramedia Pustak Utama 2003 Cet.6 ind xxxiii, 645 hlm ilus 20 cm oleh, Rhenald Kasali; editor, Priyo Utomo Bibliografi : hlm. 613-625 Indeks Pasar 658.8 979-605-954-1 20090227025335.0 YOGYA-02090000038217 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)